May 25, 2017 | briandean | Leave a comment Target ads to geographic locations Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. Location targeting (aka geofencing, geotargeting) allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics. Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t. This specific type of targeting could help increase your return on investment (ROI) as a result. When it comes to digital advertising, consider the real estate adage: “Location, location, location!” Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using location targeting. You can set and then adjust your location targeting settings at any time.