Radio has been with us for a long time and, in part thanks to the Internet, has a bright future. More people are tuning in to radio programs over the internet than ever before and are listening in their cars to talk, sports, music, and news stations. There are a large variety of programs available 24 hours a day and this presents a great opportunity to target your ideal audience with great advertising.

You only have a few seconds to capture a listener with your radio ad before they switch stations, so it’s of the utmost importance your ads are written to hook someone immediately.